In simple terms, Salesforce Data Cloud merges customer data from different sources and provides real-time AI insights. This assists sales and marketing team gain deeper knowledge about customer behavior and prioritize potential customers with personalized marketing tactics.
Like most Salesforce services, Salesforce Data Cloud integrates seamlessly with your existing system and is highly scalable. If you are hearing about Salesforce Data Cloud for the first time, this blog is for you.
Keep scrolling for a comprehensive guide on what is Salesforce Data Cloud and its importance for your business.
What is Salesforce Data Cloud?
Salesforce Data Cloud is an innovative solution that acts as a centralized repository to hold customer data from different sources. Referred to as the Holy Grail of CRM, Salesforce Data Cloud is popular among organizations to resolve data-related issues. This includes identity resolution, data synchronization, and holistic customer view across internal and external systems.
Salesforce Data Cloud gathers all the enterprise data within the Salesforce Einstein 1 Platform. This helps in cross-team communication with a 360-degree customer view across all channels and systems. Furthermore, Salesforce Data Cloud also helps the marketing and sales team to closely understand customer behavior and personalize customer engagement strategies.
Moreover, this platform is equipped to collect data from sources like your company’s apps, emails, systems, and other outside sources. Following the data accumulation process, Salesforce Data Cloud paints a comprehensive customer persona. This is a necessary step to understand every shifting need of the customers and plan the marketing strategies accordingly.
Now that you have an idea of what is Salesforce Data Cloud, you can understand that the above factors provide a strong ground for leveraging Salesforce Data Cloud for daily activities safely. It also ensures every team has the right information about the customer without much hassle and delivers the right results.
How Does Salesforce Data Cloud Work?
After having a detailed idea of what is Salesforce, you must know how it works to deliver a seamless experience and the right insights to customers across channels.
Read below to know what is Salesforce Data Cloud and how it works with the following key steps.
Gather Data Seamlessly
With tools like Amazon S3, marketing cloud connector, and Google Storage, Salesforce Data Cloud can ingest or gather data from multiple sources. These can include social media platforms, marketing tools, and CRM systems.
Utilizing this step, Data Cloud captures every important information accurately to allow businesses to have a multifaceted view of the audiences, potential leads, and present customers. Through this process, your team can develop targeted customer marketing strategies to cater to individual pain points.
Unification
At this stage, after ingesting the enterprise data from other sources, Salesforce Data Cloud merges or unifies them. This helps provide a single and comprehensive view of the customers. Furthermore, while merging the data, Salesforce Data Cloud ensures clean content by detecting and eliminating any instances of inconsistencies or repetition.
Segmentation
Salesforce Data Cloud is also an important platform to diversify customers into different segments and execute effective marketing practices. For this, Salesforce Data Cloud brings to the table powerful segmentation tools for businesses to categorize their customers into niche categories. This includes demography, age, hobbies, and occupation among several other factors. This segmentation assists marketers in developing an accurate buyer persona of each customer and catering to them in a personalized tone.
Activation
Once the platform collects, merges, and segments the enterprise data into respective categories, the action begins. Now you can integrate this Data Cloud into your existing marketing tools. This allows you to use the customer data in real time and gain insights with the assistance of Salesforce Einstein AI.
You can consult with experts’ providers for integration of Salesforce Data Cloud to your marketing tool or sales or service platform. They will pay attention to your demands and customize the Salesforce Data Cloud for your needs.
Features of Salesforce Data Cloud
Now that you have an idea of what is Salesforce Data Cloud and how it functions, let’s take you through the features of Salesforce.
Unified Customer Data
Salesforce Data Cloud integrates and consolidates well with customer data from multiple sources to one single platform. Despite accumulating data from several platforms, the Salesforce Data Cloud ensures the records are free from overlapping information and inconsistent data.
Efficient Data Harmonization
Another important feature that you must note while considering what is Salesforce Data Cloud is data harmonization.
Implementing this Salesforce service in your workflow helps automate data cleansing, matching, and merging processes to create an accurate buyer persona.
Customer Segmentation
Salesforce Data Cloud efficiently collects customer data into diverse segments based on their behavior, age, location, and interests. This helps your sales and marketing team to plan personalized marketing strategies.
Real-time Data Processing
This is another important feature for you to know about Salesforce Data Cloud. By implementing this platform for your day-to-day workflow, your team can strategize their next move with AI-powered insights and real-time data.
Seamless Integration with Salesforce System
Salesforce Data Cloud fully integrates with all the platforms under the Salesforce system. You can complete the integration process by yourself or consult with a dedicated support engineer. They can assist in customizing the Salesforce Data Cloud platform as per your requirements and integrate it with your existing system and other Salesforce platforms seamlessly.
Pros of Working with Salesforce Data Cloud
For a thorough understanding of what is Salesforce Data Cloud, take a look at the perks of working with this platform.
- Highly Scalable
Salesforce Data Cloud is an immensely scalable solution for all types of businesses. You can integrate it into your system and handle leads and existing customers for large businesses and startups efficiently. - Strong Data Governance
A crucial perk that you must know its strong data governance. This platform offers built-in privacy and compliance tools to ensure adherence to company and cyber privacy policies like CCPA and GDPR.
- Better Data Quality
Salesforce Data Cloud ensures the automated cleansing of data and unification to present more reliable and actionable insights. - AI-Powered Analytics
Salesforce Data Cloud delivers personalized recommendations and predictive insights based on the stored data from different applications. The Data Cloud studies the changes in customer demands and behavior patterns and suggests insights to help you with personalized marketing practices.
Bottom Line
This is everything you must know about what is Salesforce Data Cloud to integrate it with your system and cater to leads more professionally.
Besides the above advantages, Salesforce Data Cloud is crucial for businesses as it provides unified customer profiles, flexible data activation, robust data governance, and helps boost engagement.
Wondering whether Salesforce Data Cloud is the right fit for your business?
Get in touch with our experts to know customizable solutions that will help align Salesforce Data Cloud to your business goals.
Frequently Asked Questions
Salesforce Data Cloud can handle data from a wide range of sources. This includes transactional, behavioral, demographic, and interaction from both structured and unstructured data formats.
Retail, healthcare, manufacturing, financial services, e-commerce, and similar industries can benefit from Salesforce Data Cloud.
Yes, Salesforce Data Cloud works seamlessly with Einstein AI to handle and analyze real-time data.