Salesforce Lightning service is an upgraded version of the Salesforce CRM platform which was introduced in 2015. It comes with the ‘Lightning’ Component Framework and several advanced tools to help Salesforce enthusiasts develop amazing and interactive applications.
Most importantly, employees with little or no coding knowledge can create apps utilizing the features of Salesforce Lightning. If you are wondering what is Salesforce Lightning and how it works to help your business grow, this blog is for you.
Keep reading for a detailed idea on Salesforce Lightning Services, its features, working, benefits and how can it help your business grow.
What is Lightning in Salesforce?
If you are wondering what is Salesforce Lightning, here is your answer.
Salesforce Lightning service is a customer relationship management platform. As a customer-relationship suite, this platform looks into enhancing agent productivity. This platform also helps ensure better customer satisfaction with your products and services.
Furthermore, this platform also offers a modern interface with advanced features like AI-driven insights, Omni-channel support, and automation. With these, your support agents can deliver personalized services and manage diverse cases and issues.
Features of Salesforce Lightning
For a deeper knowledge of what is Salesforce Lightning, let’s take you through some of its noteworthy features.
Lightning App Builder
True to its name, Lightning App Builder allows you to develop innovative apps with drag-and-drop features. Furthermore, with this feature, one can also relocate different lightning components for mobile and computer apps. With the assistance of dedicated Salesforce engineers developing custom applications will become easier for your organization.
Lightning Experience
Lightning Experience is a graphical user interface that is essential for speed to ensure quick and accurate functionality. Salesforce Lightning services offer innovative and redesigned pages. This shall help your team find records and saved data without much hassle. You can also gain access to multiple tools like calendars, dashboards, reports, and feeds.
Lightning Component Framework
This is an extensive UI experience framework that involves various tools and technologies to assist in developing dynamic web pages. Furthermore, it also utilizes leading technologies of JavaScript and Apex for its multi-tier components. This shall help connect the client and server effectively.
Lightning Connect
Salesforce Lightning Connect is an integration tool that assists in integrating data through Force.com. You can integrate data from external sources like Microsoft, SAP, and Oracle on a real-time basis. It furthermore helps in connecting external objects that are not stored in Salesforce platforms.
Lightning Voice
This is one of the most noteworthy features of Salesforce Lightning services. With this, your team can connect with clients easily through voice calls. Salesforce Lightning Voice integrates with Sales Cloud efficiently to assist your team call a large number of clients and closing deals. Besides, calling, you can also not down important points and record call logs while receiving calls.
How Does Salesforce Lightning Work?
Now that you have an idea of what is Salesforce Lightning and its features, let’s take you through how it works.
Salesforce Lightning provides a modern and customizable user interface with a strong development framework. With diverse lightning components like Salesforce App Builder and Einstein, Salesforce support partners can build responsive applications to enhance productivity in your workspace.
Features like Lightning Experience assist in enhancing navigation and streamlining workflow. Furthermore, Lightning Flow automates business processes to help improve user efficiency.
Salesforce Lightning Benefits
For a deeper idea of what is Salesforce Lightning, take a look at the benefits of Salesforce Lightning.
Customizability
Salesforce Lightning Services offers an easy app-building solution that can help you customize and build apps with simple drag-and-drop.Â
Enhanced User Experience
It provides a modern and intuitive user interface to enhance employee productivity and ensure satisfaction.
Better Workflow Management
With Lightning Service features, the platform helps automate tasks to improve efficiency and reduce manual tasks.
Catalyzes App Development
With Lightning App Builder, you can catalyze the development and deployment process of unique apps efficiently without much coding knowledge.
AI Integration
Salesforce Lightning seamlessly integrates with Salesforce Einstein to offer predictive insights for real-time data analysis.
Enhanced Collaboration Tools
With the tools Kanban View, you can integrate diverse communication features and ensure seamless collaboration within your organization and with customers.
Enhanced Collaboration Tools
With the tools Kanban View, you can integrate diverse communication features and ensure seamless collaboration within your organization and with customers.
Salesforce Lightning vs. Salesforce Classic
The points below will take you through the important points that help differentiate Salesforce Lightning and Classic.
| Salesforce Lightning | Salesforce Classic |
|---|---|
| Offers a modern, sleek, and intuitive user interface. | Traditional, comparatively less modern user interface. |
| Has a reusable Lightning component to build apps. | Has no component-based framework. |
| Works with Salesforce Einstein for AI-driven insights. | It has limited AI capabilities. |
| It offers enhanced tools like Kanban View and Path | It provides basic tools with no visual workflow management. |
| This platform offers advanced workflow automation. | This platform provides basic workflow rules and approvals. |
| Offers flexible and easier customization options | This platform is more reliant on custom code for customization |
| Users can access the Lightning App Exchange platform for pre-built solution | Provides very limited access to pre-built solutions. |
| It comes with an optimal loading time that enhances performances | Its performance is comparatively slower due to large data sets. |
| Convenient to access using any device. | This platform is less optimized for mobile access. |
| Enhanced and interactive reports and dashboards. | This platform uses less interactive and static dashboards. |
How Can Lightning Services Help Your Business?
Take a look at the points below to know how Salesforce Lightning Services can help your business grow.
Improve Employee Productivity
Salesforce Lightning services introduce modern interfaces and tools that help reduce the time behind repetitive tasks. This helps enhance productivity in the workspace and streamline workflow.
Boost Customization
With a drag-and-drop app builder and other reusable components, organizations can develop apps aligning with their business model and goals swiftly. By seeking assistance from skilled and dedicated Salesforce engineers, you can efficiently tailor solutions to meet your requirements without much coding knowledge.
Automate Processes
Another feature that is a highlight of what is Salesforce Lightning is task automation. This crucial feature assists by automating complex and monotonous business processes. With convenient automation of tasks, Salesforce Lightning services speed up delivery and time to market.
Optimize Performances
Salesforce Lightning Services also brings to the table faster loading time to enhance the performance and user experience of applications. This eventually reduces downtime and boosts customer satisfaction.
Better User Adoption
Lightning Service by Salesforce is easy to use by your team and comes with an intuitive and user-friendly interface. This helps in encouraging faster and broader adoption of the platform by every employee.
Bottom Line
With the aforementioned points, you now must have a clear idea of what is Salesforce Lightning and how your business can benefit from it.
To help your business reach new heights, this platform ensures users receive robust security services to help in data boost. The platform also helps increase mobility with responsive designs that ensure seamless functionality across all platforms.
For top-notch expert assistance for customization and integration of Salesforce Lightning Services, connect with our experts.
Frequently Asked Questions
Salesforce Lightning app builder is a tool that helps developers design and creates applications with simple drag-and-drop. This tool simplifies the app development process and catalyzes deployment for employees even with very little coding knowledge.
Yes, Salesforce Lightning service is a well-optimized platform for all devices. Its responsive features can be conveniently accessed via mobile, tabs, laptops, and computers seamlessly.
Salesforce Lightning Services comes with efficient security features like multi-factor authentication, end-to-end data encryption, and compliance with industry regulatory standards.