Salesforce

Top 10 Salesforce Data Cleansing Tools (2025)

In simple terms, data cleansing is the process of ensuring that the data in your Salesforce CRM is correct, optimized, and of high quality.
Contaminated data in your records tends to harm your company’s performance. Therefore, it is mandatory to cleanse them periodically. Having said that, the manual data cleansing procedure can be monotonous, time and effort-consuming. It might also leave room for inaccuracies and human errors.
So, to address such instances and ensure deep cleansing of the data, consider leveraging the advanced Salesforce Data cleansing tools. However, choosing the right Salesforce data cleaning tool can be as tricky as finding a needle in a haystack.
Nevertheless, we have your back!Find below a list of the 10 best tools to clean data in Salesforce and make an informed decision.

Best Salesforce Data Cleansing Tools

1.Mango Merge

Among the pivotal tools to clean data, another must-have for your system is the Salesforce-native Mango Merge by WahInnovations.
This platform helps eliminate the time-consuming hassle of deleting duplicate data from large volumes of records. You can integrate this into your CRM easily and automate the data cleansing process. As a Salesforce data cleansing tool, it imports data from the CRM, and flags and clears duplicate information within a few minutes. Thus, your team can access clean files and records efficiently. Consequently, this tool also ensures seamless communication with leads and closes deals 10x faster.
It further allows System Administrators to minutely manage and set up user access to objects, fields, and associated objects. Moreover, unlike most other Salesforce data cleansing tools, you do not need to pay a single buck to access Mango Merge!
So, wait no more, go ahead with cleansing your Salesforce data with Mango Merge from Salesforce AppExchange. You can implement this to your system yourself or hire top Salesforce consultants to integrate the platform into your system.
Price: Free
Benefits:
  • A user-friendly interface and seamless integration.
  • You can easily modify, update, and remove objects to allow them to adapt to any business environment.
  • Offers permission-based access features to administrators to ensure stronger data privacy.

2.Cloudingo

As a popular Salesforce data cleansing tool, Cloudingo imports records and deletes repetitive data. Cloudingo also allows you to automate this cleansing process. You can also schedule the cleansing period to avoid large amounts of unfiltered data accumulating for a long time.
Scheduling the automated data cleansing process saves your team a lot of time from manually identifying repetitive data. Consequently, your sales team can easily find the required information and focus on communication with leads.
Besides data cleansing, it also validates the addresses of your CRM records. You can purchase this tool or choose a free trial directly from Salesforce AppExchange.
Price: Starts from $2500
Benefits:
  • Merge Duplicates with custom features.
  • Easily undo and restore merges.
  • Hassle-free data migration services.

3.ClearMDM

ClearMDM or Master Data Management by Audit9 is another Salesforce native best data cleansing tool that you must try. As your Salesforce data cleansing tool, Clear MDM imports, scans, and cleanses duplicate data on a real-time basis.
Furthermore, along with Salesforce Data cleaning, it also allows you to back up original data efficiently. Moreover, to ensure, you are leveraging robust data, it allows you to compute data quality metrics. This tool also brings to the table Minimal Data Storage Overhead to retain or remove duplicates during the cleansing processes. To purchase it right away or opt for a free trial, consider accessing this tool from Salesforce AppExchange.
Price: £5000 per year
Benefits:
  • Merge Timeline allows to restoration of fields and data anytime.
  • Best data cleansing tool by Salesforce to improve productivity.
  • Assists in optimizing data governance.

4.Clean Suite for CRM

Listing itself among the best Salesforce data cleansing tools, Clean Suite for CRM by Melissa is the Jack of many trades.
This platform allows you to verify, standardize, and enrich addresses, communication points, and associated details for US and international customers. You can schedule it to autocomplete the updation process.
Furthermore, to ensure deep Salesforce data cleanup, it partners with global postal authorities such as Canada Post (SERP certified), Royal Mail (PAF) USPS (CASS certified) among others. Visit Salesforce AppExchange or Melissa to know more or access this tool for your Salesforce
Price: $19.9 (one-time payment)
Benefits:
  • Unmatched standardization of Salesforce CRM data to ensure seamless communication. .
  • Advanced features for identity matching and verification.
  • Premium Address Validation Processes.

5.DataGroomr: Duplicate Management by AI

DataGroomr by DataGroomr LLC conducts duplicate management with the help of artificial intelligence. This assists the platform to stand out among the best Salesforce data cleansing tools. Leveraging the AI features of DataGroomr, you can flag and merge duplicates to deep cleanse Salesforce data.
Furthermore, utilizing this tool as your Salesforce Data management tool allows you to exercise full control of your data. With this, you can customize and merge the duplicates and train it as your AI-matching model. Additionally, it assists you in catalyzing the data cleansing process by updating, cleansing, and verifying records in masse.
To access this tool, you can visit its official website or try it from Salesforce AppExchange.
Price: $99 per year
Benefits:
  • It detects duplicate data without using complex principles and imports. This helps preserve the data quality for future use.
  • As the best Salesforce data cleansing tool, it leverages advanced rules to mass merge and automate the deduplication process.
  • Automated maintenance to streamline your Salesforce data management.

6.Duplicate Check for Salesforce

This is another crucial feature of Salesforce Agentforce that you must note.
Duplicate Check by Plauti tracks and merges duplicate data across leads’ information like name, address, and related information. This Salesforce data cleansing tool thoroughly cleans data records and databases of any size and prevents manual entry of repetitive data.
Additionally, you can also customize this tool by setting up preventive measures. This assists you in quickly flagging any new duplicate data for Salesforce. Also, this is a free platform and you can access it anytime from Salesforce AppExchange.
Price: Free
Benefits:
  • As it is a Salesforce-native platform, there is no fear of data leaks to any third-party platform.
  • Accessing this Salesforce data cleaning tool is quick and easy.
  • Can process large volume of data efficiently without instances of data overlap.

7.Tibco Clarity

Tibco Clarity is one of the popular interactive Salesforce data cleansing tools of today. Leveraging the features of this platform, you can efficiently visualize data for deep data cleansing.
Before moving your data to your destination, consider checking the address phone number, and other important details on this tool. Also, with diverse visualization options, you can gain a better understanding of data sets.
Price: No setting up fee.
Benefits:
  • Tibco data cleansing offers a rule-based data validation process.
  • Engaging visualization opportunities for all types of data.
  • It is a visual data-cleansing interface.

8.Demand Tools

This is another powerful data management suite to help your business cleanse, streamline, and manage data efficiently. You can use Demand Tools to cleanse data from Salesforce CRM and Microsoft 365.
For a Salesforce data cleansing tool, its model performs narrow cleansing of data and improves data quality. To do so, the application fixes and stops duplication of the records and handles leads accordingly.
Furthermore, the Discovery Tools module in this application also assists in verifying your CRM data. In order to do so, it compares the CRM data to external resources. It also brings to the table the Maintenance Module that helps streamline most common Salesforce data management functions.
Price: $11/ month
Benefits:
  • Change and deduplicate records in bulk.
  • Insert, update, upsert, delete, and compare records up to 5 objects.
  • Efficiently track each data quality scenario and access usage history to check who ran each record.

9.Salesforce Data Loader

This Salesforce data cleansing tool allows you to mass update, cleanse, and explore data records to and from the Salesforce. Thus, it ensures no sensitive data leaves your system and avoids access from third-party applications.
Moreover, Salesforce Data Loader can import and read data from diverse file types. Nevertheless, it will export your data only as a CSV file.
Price: Ranges from $99/month to $299/month
Benefits:
  • It is a quick and powerful Salesforce data cleansing platform.
  • Can download on both MacOS system and Windows.
  • Customizable setting to support the workflow of every Salesforce professional.

10.WinPure

This is another notable Salesforce Data Cleansing Tool for your CRM.
Furthermore, it also brings to the table a much more refined approach to our understanding of conventional Salesforce data cleansing tools. It utilizes AI assistance to ensure smart and accurate data matching.
Price: Starts from $1999
Benefits:
  • Save time and effort in cleansing bulk data with no code software.
  • It is an on-premise platform that offers full data security for sensitive information.
  • Improve data quality as you cut down expenses with WinPure’s Salesforce data cleansing tool.
To conclude, data cleansing is important for businesses to help maintain the integrity, reliability, and usability of their Salesforce data. This is crucial because, outdated, duplicate, and incomplete data can hamper the reporting and analytics.
Therefore, to avoid such instances and ensure seamless data management, data cleansing tools are important. So, connect with our Salesforce consultant and integrate any of the Salesforce data cleansing tools from above.

Frequently Asked Questions

Leverage Salesforce data cleansing tools such as Mango Merge to clean up duplicates in Salesforce.
The answer is subjective, depending on your budget and the data format your business uses. Platforms such as Mango Merge are among the best free Salesforce data cleansing tools, which you must try.
Duplicate management tools such as Mango Merge can help you fix Salesforce duplicates. It also helps you cleanse large volumes of data while standardizing workflow and training users.
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